Man working on design plan

How a 19th-century novelist you’ve never heard of will help you understand metrics versus stories in marketing

Effective marketing balances data and storytelling as facts make your product credible, but stories make it memorable. The most persuasive brands blend both to show not just what a product does, but why it matters.

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Material IQ Podcast

Material IQ Episode 000: “The world needs that from us”

This episode talks about the role of sustainable materials for high-demand, high-traffic areas like airports, lounges, and retail areas with designer Jordana Dall’Igna. Every episode of the Material IQ podcast explores in detail the materiality of the built environment: innovation, inspiration, and case studies from leading architects, designers, suppliers, and manufacturers with an emphasis on ... Read more

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A half circle of cut wood

What is wood made of anyway? And why is it so good for building stuff?

Cell structures for plants and wood Inside wood’s cell walls and tree growth rings If you imagine a cross-section of a tree like the cross-section of the Earth, there are several different layers. You’re probably familiar with growth rings as they indicate the age of a tree. Growth rings also indicate how much a tree ... Read more

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Construction materials laid out in a neat collage

What’s your Material IQ? Take this no-risk 10-question quiz and find out

The following ten questions cover topics from sustainability and innovation to material safety and selection. You'll get instant feedback. No sign-up, email, or other info required.

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Forestry and logging

Forgotten and misunderstood forestry management is fueling wildfires and high housing costs

Forestry, logging, our climate, and the economics of the world's timber industry is complex. Here's how nuance and foresight can help.

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Multifamily Case Study: Chicago’s Sage West Loop

Sage West Loop, a 196-unit multifamily gem in Chicago’s near west, is designed for young movers and shakers who have left crash-pad living in the rearview mirror.

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Bucknell University, photo courtesy of Crown Veneer

Why Wood Is Still the Most Climate-Positive Material You Can Specify

If you’re looking for a material that’s beautiful, versatile, low-impact, biophilic, and scientifically proven to reduce carbon in the atmosphere, wood should be at the top of your list.

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Conference goers at NeoCon 2024

Material Intelligence: Destination NeoCon

Happening 9-11 June, 2025 at THE MART in Chicago, Illinois. Find Material Intelligence on the 7th floor.

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Two men talk amid the AWS Fair

AWFS Fair 2025

Happening 22-25 July, 2025 at the Las Vegas Convention Center.

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Friends pose at the SICAM expo sign

ExpoSICAM 2025

Happening 14-17 October, 2025 in Pordenone, Italy.

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