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The latest Material IQ

Boost your Material IQ with these recent guides and more you might be interested in.

Man working on design plan

How a 19th-century novelist you’ve never heard of will help you understand metrics versus stories in marketing

Effective marketing balances data and storytelling as facts make your product credible, but stories make it memorable. The most persuasive brands blend both to show not just what a product does, but why it matters.
Material IQ Podcast

Material IQ Episode 000: “The world needs that from us”

This episode talks about the role of sustainable materials for high-demand, high-traffic areas like airports, lounges, and retail areas with designer Jordana Dall’Igna. Every episode of the Material IQ podcast explores in detail the materiality of the built environment: innovation, inspiration, and case studies from leading architects, designers, suppliers, and manufacturers with an emphasis on … Read more
A half circle of cut wood

What is wood made of anyway? And why is it so good for building stuff?

Cell structures for plants and wood Inside wood’s cell walls and tree growth rings If you imagine a cross-section of a tree like the cross-section of the Earth, there are several different layers. You’re probably familiar with growth rings as they indicate the age of a tree. Growth rings also indicate how much a tree … Read more
Construction materials laid out in a neat collage

What’s your Material IQ? Take this no-risk 10-question quiz and find out

The following ten questions cover topics from sustainability and innovation to material safety and selection. You’ll get instant feedback. No sign-up, email, or other info required.
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