Kenn Busch, Publisher, Founder
Content is King ...
Material Intelligence founder Kenn Busch is a journalist and architectural photographer based in Madison, Wisconsin. He specializes in creating educational content for architects and interior designers, and in-depth coverage of international design and materials fairs.
Since 1990 he has edited and published several magazines in the furniture and materials markets, reaching readers in North America, Europe, and Asia. Bringing an international perspective to regional design challenges has become one of his trademarks, along with introducing materials suppliers to innovative ideas from other materials categories.
For the last dozen years, Kenn has been creating materials-focused Certified Education Unit articles and presentations for practicing architects and interior designers. Through this experience, Kenn realized that every specifier needs more than just information; they must have opportunities to experience the wide variety of materials available to them.
His curated events provide A&D specifiers with an educational, experiential space to explore and experience materials on their own terms. Over a period of nine years, the Materials Pavilion installation at NeoCon in Chicago, produced in partnership with Interiors and Sources magazine, became the busiest exhibit at the fair.
“I love this place,” said one commercial designer, “because I can get three days of work done in 45 minutes!”
In mid-2016 Kenn began working closely with design educators and students to find more effective ways to reach the next generation of interior designers, creating content and presentations geared to their specific needs. The fruits of this effort inspired the updated website you’re visiting right now, and inspired the launch of Climate Positive NOW, an educational messaging project informed by years of research into the sustainability of architectural materials.
“Learning to connect with young designers is key to the future of smart design and the responsible use and preservation of our resources,” says Busch. “Not only are these students the next generation of materials specifiers; they represent the next generation of consumers.”
